The year was 1908 — an era of innovation and excitement. The first passenger airplane took flight; the first Mother’s Day was observed; the Model T ruled the roadway, and Taft was elected President.
At about the same time, an immigrant from Greece, who had been living and educating himself in Milwaukee, had an idea, took a chance and started a business that has stood the test of time to last generations. That business, The London Hat Shop took shape as a store and service stop for the impeccable businessman. From hats to shoes, head to toe, the London was the place to go to both purchase and care for fine apparel. The London built its business and reputation by providing the highest quality service to its customers.
In the 1950s, a new generation, nieces and nephews, immigrated to Milwaukee to attend university and join their uncle who had been busy for decades working and growing his business. They went to school by day and worked under the watchful apprenticeship of their uncle at night. New ideas to expand services as well as the direction of the business took shape.
Now, over 100 years later The London is still Milwaukee’s destination for the finest apparel care services including dry cleaning, laundering, shoe shine and repair, hat blocking, hat repair, bridal gown preservation, and more.